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Dynamic email marketing content showing various items to different subscribersPredictive suggestions suggesting items before clients searchAutomated projects triggered by specific behavioral signalsReal-time budget plan allocation to the best-performing imaginative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming typical project norms.
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